
When is the right time to invest? Many of us wonder, “Abhi invest karu ya thoda ruk jau?”
Markets fluctuate and there’s always something new happening, so it can feel like there’s never a perfect time. Sometimes, waiting for the right moment can mean missing out altogether.
Because in investing, “timing the market” tends to matter less than “time in the market.”
What matters is starting early and staying consistent – though outcomes may vary.
The “timing the market” myth.
Many investors wait for the right time to enter,
“When the market falls, I’ll invest.”
“When the elections are over.”
“When interest rates drop.”
Predicting market movements consistently is extremely difficult, even for experienced professionals. Markets react to numerous factors like global events, government policies, earnings data, investor sentiment most of which are unpredictable. Staying invested for longer periods may allow compounding to work, which may help in pursuing your long-term financial journey.
Understanding Rupee Cost Averaging
Let us make it simple with an illustration.
Ravi starts a ₹5,000 monthly SIP in a mutual fund scheme.
Here’s how his investment behaves over four months:
| Month | NAV (Rs. per unit) | Units Bought | Investment (Rs.) |
|---|---|---|---|
| January | 50 | 100 | 5,000 |
| February | 40 | 125 | 5,000 |
| March | 25 | 200 | 5,000 |
| April | 50 | 100 | 5,000 |
| Total | 525 Units | 20,000 |
Now, Ravi’s average cost per unit = ₹20,000 ÷ 525 = ₹38.10 per unit. That’s the potential benefit of Rupee Cost Averaging!
You invest a fixed amount regularly, buy more units when the market is low, and fewer when it’s high, automatically averaging your cost and potentially reducing the impact of volatility.
Timing the market
Trying to predict market highs and lows often causes stress and missed opportunities.
It’s like trying to catch the perfect wave in the ocean, while others are already surfing regularly catching many imperfect waves.
When you focus on time in the market, you let the market work for you.
Volatility can be challenging, but SIPs can help to manage its impact through rupee cost averaging.
Remember:
You buy more units when the market falls

Let’s take an example. Imagine you decide to invest ₹1,00,000 every month in the stock market through an SIP linked to the Nifty 50 Total Return Index (TRI). The golden line in the graph shows how the Nifty 50 TRI (market value) moves. The blue bars show how many units you get for your investment of ₹1,00,000 each month.
Here’s the key part:
Over time, this process, buying more when prices are low and less when prices are high, is called Rupee Cost Averaging. This approach may help investors accumulate more units during market downturns and can potentially reduce the impact of market timing on long-term returns.
Why SIPs work?
Market fluctuations and SIPs
Yes, markets fluctuate but volatility is temporary; growth is long-term.
When you invest through SIPs:
So, the next time someone says, “Market mein risk hai,”
you can confidently reply,
“Haan, isliye toh SIP kar raha hoon!”
Because SIP doesn’t just have potential to manage risk, it can also help you turn volatility into opportunity.
Final Thought
You don’t need to wait for the “perfect” market moment.
Consider starting early and investing regularly. Over time, disciplined investing through SIPs may help manage market fluctuations.
Let the power of Rupee Cost Averaging and time work for you.